Comments on: Enhanced Brand Keyword Ads: Five Ways to Maximize Your Profit

By: E Commerce

E Commerce — Mon, 07 Nov 2011 06:24:47 +0000

E Commerce…

[...]Enhanced Brand Keyword Ads: Five Ways to Maximize Your Profit « Industrial Strength Search Marketing (SEM, SEO)[...]…

By: Paid and Organic Search – Now, With More Math! « Industrial Strength SEM

Tue, 29 Jun 2010 21:53:28 +0000

[...] last month’s column I talked about buying brand keywords and some of the great (somewhat) new ad p…. All that talk about buying brand keywords brought me back to a familiar topic about which, if you [...]

By: Paid And Organic Search: Understanding The Math (And The Truth)

Paid And Organic Search: Understanding The Math (And The Truth) — Mon, 28 Jun 2010 12:01:32 +0000

[...] last month’s column I talked about buying brand keywords and some of the great (somewhat) new ad products available to advertisers. All that talk about [...]

By: Joel

Joel — Fri, 18 Jun 2010 00:44:08 +0000

I’m an avid user of paid search for brand – particularly useful for promos and linking in with integrating marketing campaigns.

PLUS – we see a 20% higher average basket size too for branded paid search. As the saying goes – correlation doesn’t mean causation though, but people who click ads are in more of a buying mode in my experience.

By: SearchCap: The Day In Search, June 17, 2010

SearchCap: The Day In Search, June 17, 2010 — Thu, 17 Jun 2010 21:01:09 +0000

[...] Enhanced Brand Keyword Ads: Five Ways to Maximize Your Profit, Industrial Strength SEM [...]