Comments on: Paid and Organic Search – Now, With More Math!

By: Next-Level Optimization Part 2: Beyond Paid Search

Next-Level Optimization Part 2: Beyond Paid Search — Wed, 20 Oct 2010 07:31:57 +0000

[...] brother, organic search. A few months ago I took a look at a framework through which we could better understand the interaction between paid and organic search. In that post I tried to answer the specific question: If I rank #1 organically for my brand term, [...]

By: Next-Level Optimization Part 2: Beyond Paid Search « Industrial Strength SEM

Tue, 19 Oct 2010 22:02:21 +0000

[...] brother, organic search. A few months ago I took a look at a framework through which we could better understand the interaction between paid and organic search. In that post we tried to answer the specific question: If I rank #1 organically for my brand term, [...]

By: Forget Search! « Industrial Strength SEM

Forget Search! « Industrial Strength SEM — Tue, 27 Jul 2010 21:22:07 +0000

[...] (and nearly did). And, I was proud as the proverbial peacock when at the conference I presented my favorite graph that shows positive statistical synergy between paid and organic search. However, it occurred to me as I nibbled on a chocolate-covered macaroon at lunch on Tuesday, that [...]