I’ve been remiss in posting to this blog some of my latest attempts at contributing to the search world. In the past I would post my column content here after it had published on search engine land, plus give folks a little color. The good editors over at SEL reminded me that this was in violation of my signed agreement with them, so I stopped. So, instead, I guess it makes sense to point folks back to search engine land where you can read my stuff if you’d like (the SEO in me just died a little — sigh).
My last post, which came out two days ago, told the story of recent SEO success at Yahoo! Anyone who works at a large company can appreciate even a small dose of SEO success. This column looks at a few factors that together created a tipping point (thanks, Malcom) for SEO at Yahoo! in some of our largest and most visited sites. Turns out that is you have executive support and you’re able to work SEO requirements into the development process, then simply by creating clean URLs and eliminating duplicate content, you can double your SEO traffic! Who knew?
