Planning, Pubcon, and Planning

I’m here in Las Vegas at Pubcon getting ready for my sessions this afternoon. I’m speaking on Enterprise-level Bid Management with some very seasoned industry veterans. But before that I’m moderating a panel on Building in-house SEO teams. These are some of my favorite topics in search so I’m pretty geeked up. And, as always happens when I’m at Pubcon, I’m in the middle of annual planning. We just turned our second version of 2012 plan, which leaves us with one or two more rounds before budgets are approved. I wrote a piece on planning that was published on Search Engine Land two weeks ago. I have a feeling my next piece will be a recap of the two panels I’m on today. More to follow!

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