Search Marketing Expo always gives me a chance to spend some quality time with my industry peeps. There aren’t too many people who do what I do for a living, and conferences like SMX are unique opportunities to ‘get my search geek on’ with the only group of people who can really tolerate such an experience. I’ve been referring to this esteemed group of professionals as ‘idiots like me’ this week, a label that may or may not stick – we’ll see. I’ll do a recap of my sessions soon for Search Engine Land and can give you some more detail then, but I’m speaking at a session on Maximizing ROI in Enterprise PPC tomorrow, and today I’m doing Q&A moderating on two in-house panels on SEO and PPC, respectively. Can’t Wait!